• The arguments about two-cylinder engines, versus four- and six-cylinder, were now over; nullified.
• Operator comfort and ease of operation was an advantage clearly in John Deere's court.
• The 4010 was already highly successful, outperforming other six-cylinder tractors from manufacturers who had been producing them for years.
• The convenience and security of a superior dealer network was an advantage appreciated by most customers.
• Deere developed a top-notch advertising program that was uncluttered and believable, which "spoke" to customers in a way they could relate to and think about.
• And, somewhat more on the subconscious side, John Deere had a uniform and easy-to-understand product lineup, rather than a comparatively confused system of model designations and multiple styling themes. Said differently,